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Company Address: Shenzhen, China Baoan contact QQ: 754000993 Tel: 13713862707 13715155370 Contact: Li sacred QQ exchange group: 384,126,685 join Remark: BG8 8 points commonly used to improve the quality of tips on how to improve the quality of points: (1) improve the relevance; (2) create excellent program unit; (3) a reasonable match; (4) to understand its volatility; (5) eye effect; (6) Mining surged words; (7) the degree of competition; (8) a reasonable delete keywords. 1 Dian correlation of at least 3 grid, the best full grid below shows a plan under the same unit, with the same effect as a baby after a keyword optimized title. Try to add them baby and the baby train heading heading, can improve the quality points. 2 Dian good use of existing outstanding promotional programs, many people called Pong thigh. After using this method can improve the baby's creative effects to build points, keyword-based score. A keyword quality score depends not only on an intuitive basis points train backstage creative effects Dian Dian points relevance and buyers experience points, and also train our entire account established by Dian Dian planned unit itself and the key to promote their products Words themselves are closely related. Specific methods are: first training program unit precise long-tail words CTR 10 or so to create a good quality sub-plan unit, then gradually add other keywords, after adding keywords we will find quality points will be relatively high. 3 Dian Yang rational use keyword matching words stages: first built promotional programs to improve the quality of the account that is keyword's clickthrough rate, we usually use the center to match the precise match or avoid invalid show. This phase usually show not too much, not too much traffic, but the click-through rate will be much higher than the industry average. Flow Stage: New promotion plan in 3-5 days after the keyword to obtain sustained high click-through rate, plus show the cumulative amount, the quality of the accounts and keyword itself has reached a stable value in the industry standard. At this point, you can modify the match keywords match or broad match for the center to attract more traffic, the effect has been reached through train traffic. Pursuing input-output ratio stages: in the ongoing drainage process, is bound to bring invalid show, down keywords and accounts CTR. At this time, in order to spend less money converted more turnover, to optimize the keywords on the account. Specific methods: high to show Dian term low conversion rate, matching modified to center or accurate, or reduce keyword bid; high conversion and collectibles show Dian no word deleted; high word matching Dian show changes to a wide range of high conversion or center, or increase your bid to bring in more traffic; low as possible to increase your bid to show the word or modified to match the way the center of a widespread or attract more traffic. At the same time, depending on the conversion rate and product gross margin to decide whether to keep, is to optimize or deleted. 4 Dian understand the quality of sub-account volatility on the map you can see, the ratio of keywords within 30 days accounted for 10 points the entire account would probably assume the shape of a wave. This is why we often need to periodically optimize train reason. Similarly, in the sales graph explosion models in our shop, and even natural search traffic figure, would such fluctuations. Do not worry, if we find that the quality of the sub-accounts continue to decline, the long-term can not be optimized up, you can pause and decisive promotion two months or more for this program to remove unsightly failure and data recording. 5 Dian Try clicking broken festival parade 6 Dian good at finding the words to find a useful category to soar soaring words in the cube or data traffic parsing can be a lower price, and instantly bring more traffic, this keyword Quality Score will suddenly fly soared faster than the competitors a big step. 7 Dian much lower degree of competition to promote what is the competition of the word? The degree of competition = PV / promotion baby number 2 above diagram lattice are full grid, but the keyword "Trolley" quality score is 8 points, "suitcase trolley Female 24" quality score is 10 points, because two the degree of competition caused by different words. In general, the larger the degree of competition word category is high, it is difficult to optimize the quality of the branch 10 points. And in the long tail words because of the relatively small purchase to promote the business, so the quality is high and easy to optimize points to 10 points. Therefore, we have chosen to train the promotion of keywords, keyword into the data might first Rubik search tool to find those search index, less the number of keywords to promote baby. After 8 Dian use delete keyword to improve the quality points sounds weird, in fact, we usually optimize this method will be unconscious when the keyword is used, but usually delete the low quality score keywords may not be immediately re-join, for generally speaking, delete the keyword, because of the quality of the word bad, will keep down the entire account, thereby affecting other keyword quality score. But in fact, we can try to re-add it after you remove, as long as you have a good promotion account. In the optimization process, if you find that the quality of keyword A division continued to decline, gradually higher bid to stabilize show. At this point we can decisively delete this keyword, and then rejoin the account, you may be surprised to find that the quality criteria A score improved than before deleting. If you do not know the reason which friends can carefully think about, oh.