Lynx Taobao generation operating company _ Shenzhen change electricity supplier in Shenzhen change electricity supplier network technology, to undertake electricity supplier Project: Taobao / Lynx overall shop-generation operators (quarter / half year / year), train Hosting Promotion (quarterly, semi-annual) on behalf of the poly cost-effective, drill exhibition, new projects: Professional counseling ---- operators to build the first brand of electric Shang operators! ! We have a professional team! ! Company Address: Shenzhen, China Baoan contact QQ: 754000993 Tel: 13713862707 13715155370 Contact: Li sacred QQ exchange group: 384,126,685 join Remark: BG8 article Learning: the promotion of a common purpose and resolve train Summary: The most basic function of train is drainage, which is spend money on advertising, allowing users to see our products. This marketing approach and Baidu promotion is similar to keyword bidding through, let the user see row position, and then a click, facilitate transactions. Train is a relatively good precision marketing tool, whether it is big or small sellers sellers can start. The following, I will operate according to their own practice nearly two years, briefly their views and opinions train operations. An open goal of a train, the most basic function is to train drainage drainage, which is spend money on advertising, allowing users to see our products. This marketing approach and Baidu promotion is similar to keyword bidding through, let the user see row position, and then a click, facilitate transactions. Confirm that the main push the baby, and then through train recommendation word or data cube, Taobao search drop-down box and other tools screening associated with their baby words, added to the baby Promotion words, you can set the broad match or center match, then according to your budget to set an appropriate price keyword. Generally more suitable for the new promotion. 2, single-product input-output ratio above are merely for drainage and does not take into conversion. If you want to make money by train, we must carefully choose keywords, adjust bids. Find some word from the relatively high cost of drainage keyword, adjusted according to the following rules: Click rate, ranked by word after higher bid; spend more, click on the word low, lower bid; ranking is good, the turnover rate low word, lower the bid; no word conversion or no clicks, you can directly give deleted. Keywords on the first few pages, came in the first of several, according to their budget. Budget another job near the front, the budget low on the rearward point. Train just a drainage tool, not too tangled these. Consumer research, the main conversion rate is benevolent. On the other hand, you can also focused on enhancing basic quality. Note that the keyword should be included in promotional title promotion, product attributes to write the whole, the category you want to put right. Be continuously optimized by the above method, train conversion rate can generally be increased. Taobao is now a big competition and comparison, the case of direct profit by train is not too common, but there is a train advantage is that you can give keywords weighted by which baby is which keywords turnover, and that's the key to this treasure Words can be promoted in the natural search rankings. Also, because the baby conversion rate and sales volume has improved, the baby's own search weights will be raised, the ranking will improve. Therefore, we can be screened in the main shop in a greater push keyword search volume, the combination of the title in the baby, get more free traffic through the title. This method is suitable for a certain sales baby. 3, the whole store input-output ratio than is the case of input and output of a single product, the following is the status of the entire store input and output, and this relates to the association baby. Under normal circumstances, a baby's becoming explosion models, more because of cost-effective, high cost often means less profits in the retail industry where. Therefore, we can set in train associated with the baby's flagship page, for other more profitable baby drainage, get more profit. Baby is usually associated with complementary products or similar products, this association baby is placed above or placed below it? Many people say should be placed below, they think users are coming to see the main push of the baby, but you want to know is not associated with the main push baby baby, but I found that, in fact, many sellers to associate the baby on top, still have very Okay. Therefore, do not listen to other people's blind, the specific location to be determined according to their own industry. You can look at your product with a similar but sales relatively high seller, and see how they are set up, refer to the way they do just fine. 4, the promotion of competition because of the different rankings, show the amount of hits and the turnover rate is different, many sellers will often adjust the position of the baby to get yourself ranked higher returns, there will be competing this time. We all know the location of the traffic home many, many Tyrant fight went up the top three, this time, you'd better avoid them, avoid vicious competition, so that their loss is too great. A better way is to compare the strength of strong competitors location is set to not promote, so competitors will not see your ranking. Or, more fierce competition of those keywords ranking on a little later. Besides the promotion of regional issues under the train, this is necessary to use Taobao index, and use their baby Taobao index search keywords, to those who search for a small amount of low conversion rate and the promotion of regional settings are not enough. If the promotion, and will reduce their train keyword quality score. Second, the four issues to be solved a train, the election shall no products for sellers, the election shall relate to the need to locate, more complicated. A better way is to copy counterparts, peers see what styles sell well, we'll find similar models to sell. Sellers have the product, you can find out yourself several, and then do some basic sales, followed by the promotion of the train, to see which models click rate, conversion rate, put that several shops as their main push models. 2, CTR CTR and train promotion chart, selling baby, baby correlation between price and promotion title is relatively large. Therefore, the main map to be able to reflect the train differentiate features. At the same time, we must express the selling point with the user at stake, the higher the better sales baby, baby prices have a certain competitiveness, promote the title to include a user searches for a word, to convey the product selling point. 3, the factors involved in the conversion rate conversion rate more, the main emphasis here, conversion rate, and train quality score will be better, you can spend less money to get more traffic. 4, the price is the price factor is more important to determine the size of your market, the profit amount. In general, the price is high, the market becomes small, single-product profits high. Low price, the market becomes large, single-product profits less. This depends on the positioning of your product, not to say the price as low as possible, if you do not think you're low to the customer's product can be used, it is not good. However, the relatively low contrast, or the price of some will get more customers. Therefore, I propose to set their prices lower than the same quality product that is equal to or price but offer more services, this can be determined according to your own industry and consumer orientation. Shenzhen change electricity supplier network technology, the electricity supplier to undertake the project: Taobao / Lynx overall shop-generation operators (quarter / half year / year), train Hosting Promotion (quarterly, semi-annual), on behalf of the poly cost-effective, drill exhibition, newly opened Project: Professional counseling ---- operators to build the first brand of electric Shang operators! ! We have a professional team! ! Company Address: Shenzhen, China Baoan contact QQ: 754000993 Tel: 13713862707 13715155370 Contact: Li sacred